Date posted: May 13, 2015 | Posted by: Kane Errol Choa, OIC, Integrated Corporate Communications

ABS-CBN, the country's leading multimedia conglomerate, officially launched ABS-CBN TVplus, the newest and biggest innovation on Philippine TV that promises to transform Filipinos’ TV viewing experience by providing them a richer and clearer picture and sound.

ABS-CBN TVplus, a digital box more popularly known as the ‘mahiwagang black box,’ was officially rolled out at a ceremonial switch-on led by ABS-CBN chairman Eugenio “Gabby” Lopez III, president and CEO Charo Santos-Concio, and head of access Carlo Katigbak last night (February 11).

The box delivers dramatically clear picture and sound that is comparable to seeing a movie on DVD, a far cry from the prevailing analog system. ABS-CBN TVplus also airs four more exclusive free-to-air channels that cater to different audiences, plus all the free TV channels available via digital transmission.

“Digital terrestrial television is a major investment for ABS-CBN, but it is actually investing in our fellow Filipinos. We believe that the inspiration and the information that digital TV will beam into our homes will help open new windows of opportunity for every Filipino family,” Lopez said.

ABS-CBN is the first TV network to offer the product in the country after having invested heavily in infrastructure and test broadcast activities in the past seven years to ensure a smooth transition to DTT, which is globally considered the future of television. The network has been preparing for the switchover since 2007 and has conducted DTT trials in key areas all over the Philippines. The consumer test results have been highly positive, ensuring ABS-CBN’s DTT offering will provide more and better opportunities to deliver content and serve Filipino viewers.

“The ‘mahiwagang black box’ has long been ABS-CBN’s dream for our fellow Filipinos who don’t get to watch crystal clear TV. Now, everything will change for them,” Concio said.

“ABS-CBN is the pioneer of the newest innovation in television. As we mark a new milestone in the history of TV, we want to thank every Kapamilya who has contributed to the transformation of digital TV from a dream to a reality,” said Katigbak.

ABS-CBN is also the frontrunner in introducing world-class television innovations and delivering content to Filipino audiences. It was the first to add colors to its broadcast and pioneered cable TV through SkyCable. It has also revolutionized the viewing habits of Filipinos through video-on-demand and livestreaming sites TFC.tv and iWantv!, and ABS-CBNmobile, which allows its subscribers to watch ABS-CBN shows on their mobile devices whenever and wherever they are and has been offering original programs and content.

The ABS-CBN TVplus or ‘mahiwagang black box’ is offered at an affordable one-time payment price of P2,500 only, with no monthly or installation fee. It has also been developed to work with all kinds of TV sets, even older ones, to get crystal clear signal. 

DTT is also more efficient in using frequency space so that a single TV station can broadcast on more than one channel, giving viewers more programs options. Upon purchase of an ABS-CBN TVplus box to be connected to a television set, viewers will also be able to enjoy CineMo, an all-day movie channel that airs a wide variety of action, comedy, and blockbuster hits; Yey, an all-day children’s entertainment channel; Knowledge Channel, which airs curriculum-based programs and content for primary and secondary students; and DZMM TeleRadyo, which offers the live TV broadcast of programs from AM radio station DZMM Radyo Patrol Sais Trenta.

ABS-CBN TVplus will be available where digital signal transmission is currently available, such as Metro Manila, Rizal, Cavite, Laguna, Bulacan, Pampanga, Nueva Ecija, Tarlac, Pangasinan, Benguet, and Metro Cebu.  However, ABS-CBN TVplus will soon be widely available in more areas as it aims to bring more digitally clear signal and a more enjoyable TV viewing experience for all Filipinos nationwide.

The term ‘mahiwagang black box’ was coined and popularized by broadcast journalist Ted Failon” in his program “Failon Ngayon sa DZMM” via a hit promo contest, which created awareness and excitement among Filipinos for DTT, as evidenced by long queues of people who want to win the box.

It will be available initially in the ABS-CBN Store, ABS-CBNmobile Store, SM Appliance Centers, 2Go Express, Solid Service Center (Sony Authorized Service Channel), Villman, Silicon Valley, and other electronic, appliance and hardware stores.  Authorized ABS-CBN TVplus sales agents will also be selling house-to-house. Consumers may also purchase it online by visiting www.abs-cbnstore.com or call (632) 488-8888 and 1800-10-4888888 (outside Metro Manila), or sending a text message to 23661.

For more information, visit the official website at www.abs-cbntvplus.com.